Print Agency Digital Marketing Launch

Written By Kara Lineal

Plum Grove, Inc. | President & CMO | 2018 - 2023

Challenge

A 40-year-old traditional print marketing agency needed to evolve its business model to compete in a digital-first market. The company had no e-commerce operations, no CRM system, limited digital marketing capabilities, and was at risk of losing relevance as clients shifted budgets to digital channels.

Strategy

Conducted extensive customer research and launched a meaningful brand position. Led business transformation by launching digital marketing services division and e-commerce operations. Implemented Zoho CRM and marketing automation strategy. Developed integrated digital marketing approach combining content marketing, SEO, email marketing, and lead generation programs.

Results

Generated 237 new client relationships in first year with 145% website traffic growth. Achieved 2,108% cumulative traffic growth, reaching 800K annual visitors. Built 130K email subscriber base. Earned C-Suite of the Year Award and multiple business excellence awards for transforming a traditional agency into a digital powerhouse.

Kara Lineal

Kara Lineal is a marketing executive with 20+ years leading growth and digital transformation across B2B, B2C, and D2C companies. She most recently built an AI-powered grant research system and collaborative calendar for a nonprofit women's shelter, replacing a manual research process and freeing the team to focus on work that requires human judgment. She holds a Johns Hopkins Certificate in Agentic AI and serves on the board of Hannah Center, a nonprofit supporting women and children facing hardship.

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