Resume

Work Experience

VP of Marketing, B2B distributor serving food manufacturing

• Architected AI-enhanced digital transformation strategy, implementing marketing automation with lead scoring and AI-powered content recommendations

• Leveraged AI-driven analytics and data visualization tools to optimize customer segmentation, personalization, and attribution modeling across omnichannel campaigns

• Implemented AI-powered SEO strategies and content optimization, contributing to 98% traffic growth, 25% engagement improvement, and 143% brand search lift

• Built and led 16-person marketing, e-commerce, and merchandising teams with P&L accountability, emphasizing AI literacy and data-driven decision making

• Delivered revenue growth through data-driven omnichannel marketing: increased e-commerce revenue 100% (+$37M) and offline sales 20%

• Managed $4M annual marketing budget across digital commerce, content marketing, marketing automation, and brand development with AI-optimized budget allocation

• Drove customer-centric website UX optimization using behavioral analytics and AI-powered insights, improving conversion rates and customer lifetime value

• Launched company's first mobile app, integrating AI-powered product recommendations and personalized user experiences

• Led experiential marketing program strategy with 25+ annual customer engagement events (workshops, golf outings, educational seminars), deepening C-suite relationships and increasing customer lifetime value

• Established differentiated brand positioning through competitive intelligence analysis and market insights

President & CMO, Print marketing agency expanding to digital marketing services

• Architected and executed digital transformation strategy, launching new revenue streams through e-commerce operations, marketing automation, and CRM implementation. Drove change management across organization to position agency for evolving market demands

• Achieved exceptional growth metrics: 800k+ website visitors (2,108% increase), 130K email subscribers, 237 new client relationships, and 145% web traffic growth. Recognized with C-Suite of the Year Award for strategic leadership and business innovation

VP of Marketing, Bedding manufacturer sold through sleep specialty shops, D2C, hospitality, and pest control industries

• Led data-driven omnichannel marketing strategy across D2C, specialty retail, and hospitality channels, optimizing customer acquisition and retention through analytics-driven insights

• Managed $600k national advertising budget and executed re-platforming of two e-commerce sites to Magento, delivering improved conversion rates and customer experience

• Developed integrated brand launch strategy for lifestyle brand, including retail partner collaboration with Mattress Firm for store-within-a-store concept, merchandising strategy, and cross-channel marketing execution

Senior Director of Marketing, Manufacturer of consumer electronics and smart home technology

• Drove business transformation from 95% brick-and-mortar to 40%+ e-commerce revenue mix, achieving record-setting results: 10% average annual revenue growth ($35M to $70M) during economic downturn

• Built digital commerce operation to $5M channel at 60%+ margin with 200% annual growth trajectory using SEO, content marketing, influencer marketing, and conversion optimization

• Built and led 25+ person cross-functional teams, including Marketing Communications, Digital Marketing, Web Development, Product Management, Product Design, E-Commerce, and Customer Support

• Championed customer-centric culture and feedback-driven optimization, built a 5k-member brand community to glean customer insights, resulting in a 40% Net Promoter Score improvement

Director of Marketing, Manufacturer of consumer electronics sold at mass retail and online

• Led marketing technology implementation, brand positioning, and consumer electronics product launches using market research to evaluate emerging technology and to define market-entry tactics

• Executed website redesign, SEO strategy, content marketing, link-building, email marketing, paid search, and social media initiatives, increasing website visitors 55% and online revenue 67%

• Performed product rationalization and portfolio optimization during acquisition of computer peripherals manufacturer

• Designed award-winning home theater accessory that received Consumer Electronics Association's 2010 Design and Engineering Honors, increasing category sales 317%

• Product design featured in Brand Packaging's Design Gallery 2011 as example of structural innovation and brand-building packaging

Creative Marketing Manager, Leading manufacturer of bedding products sold at mass retail and department stores

• Developed marketing strategy and brand positioning using customer segmentation analysis, competitive intelligence, and retailer partnerships to identify portfolio gaps and price point opportunities

• Creative development for go-to-market strategy for 10+ major brand partnerships, including Jockey, Scotchgard, Nano- Tex, Southern Living, Stainmaster, and Crypton Super Fabrics

• Achieved 11% revenue growth while industry retail sales declined 22%.

• Launched Jockey Spa brand at JCPenney and Belk's ($7M first-year sales) and executed Therapedic Sleep Solutions brand refresh at Bed Bath and Beyond with 50+ SKU placement ($20M first-year sales)

• Managed integrated marketing collateral: packaging, photography, trade show graphics, POP displays, and advertising

Product Designer, Leading manufacturer of luggage, backpacks, sportbags, and lunch boxes sold at mass retail

• Product and merchandising design for licensed brand portfolio including Champion, C9, Spalding, Hummer, Eddie Bauer, and Coleman brands

• Served as luggage category captain at Walmart with multiple top-selling value sets ($25M annual sales) and developed packaging template implemented as private label standard for all Walmart luggage suppliers (2004-2005)

• Launched innovative sports bag packaging structure adopted as new standard by Target and Kohl's ($10M first-year sales)